According to recent research, 53 percent of trackable website traffic comes from an organic search. So if you want to get that traffic to your website, you’ll need to create some killer content.
There are all different types of SEO content that you can post on your website, but what are the most popular types of marketing strategies to use?
Keep reading to discover some of the best types of content for your business.
Long-form content normally consists of content that is over 1,500 words. This can be a downloadable ebook or even a detailed blog post.
Generally, longer content is better for SEO because Google’s crawlers want long-form discussions with lots of details. They also want it to be on one subject.
However, you still need to make sure that your content is readable and relevant for users. This will also help your SEO.
For example, if you create a post that is 3,000 words, but half of that is fluff that isn’t necessary, people will likely click off of your website, which will hurt your SEO in the long run.
So if you’re going to use long-form content, make sure that you don’t overstuff keywords and offer valuable information and content to your readers.
Infographics are a great way to give your reader a lot of information in an easy way.
Infographics can communicate a lot of information, and they don’t take up thousands of words that some posts would.
Readers will be able to share these infographics as well, which makes it better for links back to your website as a source of authority.
While long-form content is great, short-form content has its place as well. This is any content that is under 1,500 words.
These blogs might be great for landing pages, blog posts that need to get to the point, promotional pieces, or descriptions.
Short-form is still good for SEO, but it’ll be harder to rank for keywords. However, you can still rank for keywords that have lower competition.
When you’re writing short-form content, make sure that you include metadata, optimized images, and bolded headings. Bullet points are also a great way to make the information scannable by readers.
Off-page SEO is anything that isn’t happening on your website. It might be making exposure for your company to drive in more sales and visitors.
One of the biggest off-page SEO strategies is link building. Link building is making sure you get other websites to link back to your site.
To build links, you should first start by doing research on your competitors. Try and figure out where they’re acquiring links, and see if those sites allow a hyperlink back.
Then, you can start pitching articles to these online publications. If they accept a pitch, you can write a piece for them and get a link back to your company on a reputable business.
Some companies charge for this program, and some do it for free in order to gain great content.
You may even want to offer to help reporters in order to gain links. Just make sure that your link is going on an authoritative site with a lot of high traffic.
Videos are becoming one of the most popular types of media in content marketing. In fact, they’re becoming more popular than videos and pictures as well.
You should add a video to your site, but if you’re going to do that, make sure you also do written transcripts for each video. Having transcripts will tell Google’s crawlers exactly what your video is about, which will help your business.
You may even be able to use these videos to rank for Google’s featured snippets. These snippets will show up at the top of the search engine, and get a lot of eyes on your content.
Another type of content you can post is guides. These will usually be more than 1,500 words, and they’ll offer all kinds of information.
These people are always searching for content that will guide them through tasks or steps, so this can be a great way to bring in lots of traffic. However, this needs to be done carefully, and it can take up a lot of time.
Make sure that your content is creative and designed in a way that will benefit the end-user.
List Of Links
People always love statistics to link back in their own content, so you should round up some links that are popular in your industry. Then, you can have people link back to your content as well.
All you’ll need to do is add a title to the article and then create hyperlinks back to all of the statistics. Then you can include each statistic in a numbered list that people can easily scan.
This type of content is very easy to write and create, and it can also help you with link building. That way, people can link back to your business, and you also include authoritative links on your site.
If you’re interested in more ways to boost your SEO strategy, check out this website.
Discover More Types Of SEO Content
These are only a few different types of SEO content, but there are many more types of content that you can use on your website.
We know that being a small business owner can be difficult at times, but we’re here to help you out.
If you’re interested in more marketing and business-related content, check out our website for more content!