Digital Marketing 

The Types of SEO for Businesses: A Simple Guide

Sono

Almost 70% of all experiences online begin with a search engine like Google. With search engine optimization (SEO), you can rank at the top of search pages. Then, consumers will find your website before any other online.

There are four different types of SEO you need to consider as part of your SEO strategy, though. Otherwise, you might struggle to reap the benefits of SEO firsthand. 

Discover how to improve your SEO rankings with these four types of optimization today!

On-Page SEO

On-page SEO involves your website content. Among these four types of SEO, it’s likely the easiest to handle on your own. Otherwise, you can use SEO services to ensure your content is optimized.

To optimize for on-page SEO, you first need to gather audience and keyword research. Determine what phrases consumers use to find your business during a search. Then, you can create website content to appear for those searches. 

When optimizing a blog post for SEO, the focus keyword should appear in the:

  • Page title
  • URL
  • Opening paragraph
  • Body text
  • Closing paragraph
  • An H1 header
  • Image file name
  • Image alt text
  • SEO title
  • SEO description

It’s important to make sure the SEO title and description are interesting and compelling. Then, more people will click on your content to visit your site. A higher clickthrough rate can boost your organic rankings.

Higher rankings will help you reach more customers who are searching for your products or services.

You can use this article to discover more ways to reach your target audience online. 

Off-Page SEO

Off-page SEO is likely the most difficult to handle alone. It involves factors outside of your website.

One of the most important ranking factors to consider is your link-building strategy. In fact, backlinks are one of Google’s top ranking factors. Backlinks appear on other sites and direct readers to your content.

You can start generating backlinks through guest blogging. Otherwise, consider SEO services that offer backlink-building.

Local SEO

As you learn more about these different types of SEO, make sure your nearby customers can find you online. Local SEO can help you appeal to local shoppers.

Start by optimizing your Google Business listing. Ask your customers to post their reviews on your profile, too. Otherwise, look at your keyword research for location-specific search terms.

Then, start creating personalized content with your target audience in mind. 

Technical SEO

Google wants to provide its search engine users with the best possible online experience. As a result, it considers technical SEO among its ranking factors. You need a website that’s fast, user-friendly, and mobile-optimized.

Follow Google’s Core Web Vitals to create a site that offers the best possible online experience. 

Higher Rankings: The Types of SEO You Need for Success

Appealing to these four types of SEO can boost your organic rankings. Higher rankings can help you generate brand awareness, web traffic, and leads. Start experiencing the benefits of SEO with these different types of optimization today!

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