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Simple Yet Effective Guerrilla Marketing Tips for Small Businesses

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On average, Americans are exposed to around 4,000 to 5,000 ads every day, which shows how important it is for businesses to cut through the noise. 

Aside from spending a fortune on traditional ads, you should harness the power of guerrilla marketing to drive sales. But there are rules to follow if you want to see your desired results. Perhaps you’ve been toying with the idea of guerrilla marketing but you’re not sure where to start.

Sounds like you? Don’t worry, you’ve come to the right place. Here are must-know guerrilla marketing tips for small businesses.  

Know Your Audience

One of the top guerrilla marketing tips is knowing your audience. Figure out what your target demographic needs and how you’ll fulfill them, whether it’s offering a one-of-a-kind product or an important service. As a result, it’ll be easier to hone your guerrilla or digital marketing strategy towards them, which will generate leads.  

Use Stickers 

Small businesses can also hand out stickers as a guerrilla marketing tactic. To do this, strike a deal with a direct mail and printing wholesaler and print out at least a hundred. Then, cover the neighborhood with your branded stickers and give them to customers whenever they make a purchase.  

Give Away Samples 

If stickers aren’t your thing, then give away samples of your product. You should approach organizers of local events and ask whether they could distribute your freebies to passersby. Not only does it raise brand awareness, but it encourages prospects to spend money at your store. 

Open a Pop-Up Shop

Aside from relying solely on direct mail, business owners should open a temporary pop-up shop. Find a location with heavy foot traffic and open your store as it gives your customers a point of sale where they can buy your products. Plus, you can quickly take down your store when the crowds thin out.  

Measure Performance

One of the top guerrilla marketing strategies is to measure the campaign’s performance. The key KPIs are social media changes, user engagement, and sales. Make sure you track these from start to finish so you can figure out whether you’re reaching the target audience or if the concept is falling flat.  

If you’re stumped on inspiration, then check out successful guerrilla marketing campaigns.

In the past, for example, businesses have projected their promotional videos on a building in the city center as it’s more interactive than a billboard and you’re not limited to a specific location. You could also create a mascot and bring them along to your events or when you’re hosting a pop-up shop. Aside from being entertaining, prospects will snap selfies and upload them onto social media, which will boost brand awareness.   

Enjoy Our Guerrilla Marketing Tips

Hopefully, after reading this article, you’re inspired to use these guerrilla marketing tips. 

Improve your guerrilla marketing strategy by understanding your audience, handing out stickers, and giving away samples. You should also open a pop-up shop or experiment with successful guerrilla techniques. Good luck!

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