Marketing 101: Why Is Product Packaging So Important?

90% of brand owners think that product packaging is essential to their product’s success. Your packaging is an excellent opportunity to stand out from the crowd, create brand recognition and advertise your product. 

Interested in learning about what makes product packaging so important? Read on to find out more. 

1. Protect the Product

Not only does your product packaging need to look good, but it also needs to protect the product. Poor packaging means your product may be damaged during shipping. It might also mean that your customers open the box only to find the product inside is broken. 

The better your packaging protects the product, the more satisfied customers you’ll have and the fewer returns you’ll need to process. 

2. Represent the Product

Your packaging is an excellent opportunity to represent your product to the public. For example, you might showcase how great your creation is by using window box packaging. This is when you have a clear window that shows potential customers what the product actually looks like. 

This is a great way of marketing products because people won’t need to trust the graphics on the box. They can actually look inside and see what your product looks like. 

You might also use your box space to display some text. This could explain how the product works. Alternatively, you might also use a minimal design and let your product speak for itself. 

3. Help Your Brand Stand Out

Your packaging will likely be on the shelf with many other similar products. You need to have a design that draws customers to your box instead of the competition.

It doesn’t matter how good your product is if people’s eyes are attracted to your rival’s packaging. 

4. Create Brand Recognition

Brand recognition is a crucial part of marketing. Big companies like McDonald’s and Microsoft spend massive amounts making sure their brand is instantly recognizable worldwide. 

Not only should your packaging try to advertise the product, but you should also use it to build brand recognition. One way to do this is to make sure your box has a prominent, well-designed logo.

If you don’t have a good logo, it’s worth working with a graphic designer to develop one. 

5. Create a Customer Experience

The customer experience should begin as soon as the customer picks up the box. The best packaging not only looks great but it’s also designed to create a customer experience. 

Videos on YouTube where influencers unbox products are pretty popular. Don’t underestimate the importance of taking your customer on a journey through your packaging. 

Product Packaging Is an Essential Part of Marketing

Having excellent product packaging is a crucial part of making a sale. If your item doesn’t stand out from the competition, you’re losing out on customers. It’s worth taking a lot of time and effort to ensure you get your packaging design right. 

If you want to learn more about some other business-related topics, check out the rest of our blog posts.