How to Write Email Newsletters That Impress Readers
Think email is dead? Think again! An estimated 81% of small businesses still rely on email marketing to find new customers. If you’re new to the world of email marketing, it can be hard to know how to get started.
Well, you’re in the right place for guidance. In this short guide, we’ll give you tips on how to write email newsletters that will resonate with your target market so you can reach potential new customers and reconnect with past customers.
Let’s get right to it!
Less Can Be More
As a good rule of thumb, you should only send an email campaign when you actually have something to say. So, don’t send out an email newsletter just to check it off your marketing checklist.
Instead, be thoughtful about what you want to say and consider whether it’s something your subscribers will find valuable. The quickest way to lose subscribers is by inundating their inboxes with irrelevant content, so be mindful about what you’re sending.
This is also a good rule of thumb to remember for non-marketing messages as well, like email reminders. Read more about this WordPress SMTP email plugin that can help you manage other types of emails for your customer base.
Spend Time on the Subject Line
While you certainly need captivating copy throughout your email, it’s all too common to write a subject line as an afterthought. However, you could argue that your subject line is one of the most important parts of your email. After all, you can write the best email copy of all time, but if the subject line isn’t captivating, no one will open it.
Make sure to spend time on the preview line as well, which is the line of text users can see from their inbox before opening the email.
Sales Shouldn’t Always Be the Goal
Yes, ultimately your end goal with email marketing likely relates back to sales. However, that doesn’t mean that every email you send should be sales-focused. People don’t want to feel like they’re only as valuable as the money they’re willing to spend.
Instead, be sure to send a variety of content. You can send content designed to inform, highlight philanthropic efforts, bring awareness to important causes, etc. Then, sprinkle sales content in there when appropriate.
Keep Content Simple and Concise
People have short attention spans, especially when they’re on a mobile device. Email marketing messages aren’t the time to send long, drawn-out content.
Instead, focus on short snippets that are easily digestible. For example, instead of sending a blog post in an email, send a preview of it with the intent to get people to click over to your site and read the whole thing.
Always Include a CTA
Finally, every email you send should include a clear CTA for your audience. Whether it’s encouraging people to visit your website, contact you, or make a purchase, make it easy for users to take action once they read your email.
How to Write Email Newsletters
Know that you know tips on how to write email newsletters, the real work can begin! Start building your email list and hitting inboxes with relevant, effective messages.
Want to read more business tips like this? Check out our other articles before you go.