Not since the Great Depression has there been a harder time to own a small business. The devastating impact of COVID-19 has been horrible for many business owners.
However, the end is in sight—as more and more of us become vaccinated, it seems like the pandemic is finally coming to an end. This means a chance to recover your business losses and get back to life as we know it!
But, how do you rebuild your business after COVID? Keep reading to find everything you need to know about recovering from pandemic-related income losses.
Take a Hard Look at Your Finances
We know it’s painful to look at your business accounts after two years of pandemic losses! However, the recovery process can’t begin until you assess the damage.
Sit down with your accountant and go through the past two years, working out exactly how your business is doing, and whether or not it’s in the red.
It also helps to look for trends over the last two years. For example, if you’re a grocer, did you find certain food options weren’t selling at all for pandemic-related reasons?
If so, think about cutting your losses and changing your stock or service options to meet the changing needs of your customers.
Consider Altering Your Business Plan
First—if you don’t have a business plan already, you need to make one! This is an essential document that outlines everything about how and why your business operates, so it’s really your blueprint to success.
If it’s all new to you, you can find plenty of free business plan templates online to get you started.
But if you do have a business plan already, it was probably written pre-pandemic. The world has changed, so you need to update your business plan accordingly.
Take into account things like your COVID safety plan, new advertising strategies, or any operational changes you’ve made in the last few years. This can be a separate section, outlining your business COVID recovery plan.
Think Outside the Box
If there’s one word business owners need during COVID, it’s pivot! To recover from losses, business owners needed to change up what they sold and how they did it.
Restaurants, for example, were forced to close, so many turned to takeout or home delivery. Arts and craft studios—also closed. But, many developed at-home craft kits that customers could purchase online and enjoy at home.
For a company to succeed during this challenging time, you need to get creative and think outside the box. Taking into account public safety and current consumer behaviors, what can you offer that’s both unique and likely to be popular with your demographic?
Check If You Qualify for Any COVID Recovery Grants
It seems like small businesses were hit the hardest during the pandemic, as they tend to operate on very narrow profit margins.
However, the US government is trying to help where they can and has a range of assistance options for small business recovery. You may qualify for a grant, no-interest loan, or another support package to help you get back on your feet.
Before stressing about your finances, take the time to read through all of the government support options to see if they can help. Or, if you’re not based in the US, many other countries have also offered support, so don’t lose hope until you know your options.
If your business is running on lower profits, you may need to scale back to save money. This can help your company stay afloat.
For example, can you shorten your business owners? Carry less stock? Or, no one wants to reduce hours or let staff go, but sometimes these hard decisions are necessary to help your business survive.
Making these tough decisions can weigh heavily on a business owner, so take the time to look after your own mental health and wellbeing as well.
Cut Your Business Losses and Start Fresh
In some cases, the pandemic has just been too harsh on business owners, leaving them with no choice but to shutter their doors for good.
This is the last resort, but sometimes it’s the best thing to do. Businesses can’t operate at a loss forever, and you need to protect yourself and your own finances.
In that case, insolvency can be one of the best ways to legally close your business without financial damage to yourself. If you’re thinking of going down the insolvency road, Antonybatty.com is a fantastic resource.
You’ll go on to either a new career or you’ll start a new business in the future, so think of it not as the end, but as the beginning of a new chapter.
Protect Your Small Business With The Help of This Guide
The pandemic brought on business losses on a scale not seen for decades, so it’s normal to feel worried or scared about your future. However, take a few deep breaths and know that hope is on the way—the tips in this guide should help you on your road to recovery.
Consumer confidence is increasing, people are feeling happy to shop, travel, and dine out again, so things are changing. It takes time, but if you put in the hard work, we’re sure your business will become stronger than ever before!
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