One of the first pieces of advice anyone launching a business gets is that they should find a niche. That goes for content creators like writers and artists just as much as it goes for software development companies.
It’s why writers and bands choose genres. Of course, working inside a genre or specific content area also comes with inherent limitations. There is only so much audience for the thing you do.
How can you expand on that? You can look for other content creators and collaborate with them?
Of course, that bets the question of how do you find and work productively with them? Keep reading for some key tips on finding other creators and setting up effective content collaboration.
Look for Overlap
When you develop a clear brand, you focus on a specific target market. Depending on how tightly you defined your ideal audience member, that can mean a surprisingly small audience base. That doesn’t mean those are the only people who might find what you do interesting.
An effective brand collaboration means you must find influencers or even discover new creators who have some overlap with your audience. For example, a band that has a strong gothic element in their music might look for an artist who works with gothic themes a lot.
The band might write a song around one of the artist’s pieces or get the artist to do a cover for their next album inspired by the music. Both audiences have an interest in the gothic, so there’s a natural overlap between audiences.
Establish How You’ll Collaborate
The extent of the collaboration will vary from collaboration to collaboration.
In the case of two authors co-writing a novel, the collaboration will prove very deep. Both will offer input on everything from plot to character development.
In the band and artist collaboration example above, the two participants work primarily in isolation.
The closer the collaboration, the more you need shared tools or a specific collaboration tool like Womp 3D. By working with the same tools, you avoid problems with incompatible files.
Anyone who successfully creates content on their own typically develops good habits. Even so, you need some organization to make a collaboration work.
At the very least, you need some kind of roadmap for the work. Think of it as a collaboration brief that lays out essentials like:
- Division of labor
- Review timelines
Setting up these basics helps keep everyone on task and on track. That, in turn, helps ensure your collaboration produces actual content in the end.
Content Creators, Collaboration, and You
The advice that content creators should find a niche is good advice. It lets you market your content to a specific group and build an audience. It’s also a limiting factor.
Collaboration with other content creators lets you expand your audience without necessarily reimagining your entire business. It does mean looking for creators who have some natural overlap with your niche. It also means getting on the same page about things like tools, tasks, and deadlines.
Looking for more tips on collaboration? Check out the posts in our Business and Tech sections.