How Tech Is Reshaping the Beauty Industry

The rapid rise of technology has reshaped several industries to the point of no return. And the beauty industry is one of them. The advancement of technology has transformed the way companies manufacture products, sell them, promote them, and interact with customers. Beauty companies have followed a solid business model until technology came into play and changed everything. 

The addition of technology has created numerous tech solutions for businesses enabling them to deliver better online and mobile services. And the rising demand for better online and mobile services influences the way beauty companies incorporate tech into their business model. This brief write-up will explore the impact of the rising tech trends on the beauty industry. 

1. Virtual Reality Tools

High-end makeup is expensive. And online shopping does not offer the luxury of testing out the product before purchasing it. However, technology has changed that. Artificial Intelligence has transformed visual platforms like Instagram and Snapchat after which beauty companies are now incorporating similar interactive technology to bring a more personalized experience to the consumer. Beauty brands now use interactive tools to offer a virtual try-on feature on their apps and websites. 

A virtual try-on tool allows the consumer to pick the right shade. Virtually interactive tools come with tracking technology and face recognition to make it possible to try different products by virtually applying them to the image of the consumer’s face. 

One popular use of such tools or apps is for selecting lipstick shades. The try-on feature allows the consumers to virtually try on different shades and check how they look on them before purchasing them from the store or online. Virtual try-on apps help significantly with the selection process and can quickly be downloaded with AT&T Internet.

2. Manufacturing

The beauty industry, like the food industry, is always on the lookout for sustainable organic options. The relationship between food and beauty is intimate. Coconut oil, probiotics, turmeric, and moringa are a few ingredients that are high in demand in the beauty industry. 

So beauty brands are strongly focusing on minimizing their harmful impact on the environment and investing in natural ingredients, which is slowly building a strong partnership between beauty brands and farms. To ensure the availability of some of these ingredients that often face crop shortages, beauty brands need to commit to sustainable ingredients and practices. 

Brands should redefine their business models and base their businesses partially on farms to test technologies and ingredients. 

3. Social Media and Marketing

Social media plays a critical part in how beauty brands engage and sell products to their customers and Instagram is a major platform for beauty and cosmetic companies to grow and prosper. With Instagram’s new Shoppable feature, beauty and cosmetic companies are going digital with the marketing and selling aspects. And because Instagram is a photo-sharing platform, it’s the perfect pick for an industry as visually and aesthetically focused as the beauty industry to flourish. 

Beauty brands have the opportunity to attract customers, build a consumer base and sell their products directly, all from a single place. With AR features and in-app reminders, Instagram is a popular platform for beauty brands to grow. 

4. Smart Skincare Tools and Devices

Smart beauty devices are a fine example of how fast and amazingly the beauty tech industry is transforming. AI plays a major role in doing so. Ranging from smartphone apps to smart mirrors, smart beauty devices are designed to analyze and determine your skin and its health in real-time and recommend you solutions and treatments accordingly. For instance, skincare devices can tell which moisturizer to use for dry, sensitive, and oily skin. 

Beauty brands can collect consumer data and create products specifically for consumers facing issues. This improves the manufacturing, marketing, and sales revenue of the brand. 

 A Few Examples of Tech Revolutionizing the Beauty Industry

A few examples of how digital developments are changing the beauty industry and building a beauty-tech industry to create personalized experiences are down below:

  • Shiseido is using tech tools like Augmented Reality (AR) and Artificial Intelligence (AI) to improve beauty sales offline as well. 
  • Topman Printing is developing a consumer-friendly facial scanning technology for web and mobile. 
  • Lillycover is expanding its robotic beauty system to enable customized skincare solutions.
  • Crisalix is using simulations to show patients the results of their cosmetic procedures, such as Ultherapy skin tightening.

To Wrap It Up

The beauty industry is using the latest technologies to engage with customers and keep them interested and least to say, these technologies and trends are more than mere marketing hype. The beauty industry is slowly transforming into a beauty-tech industry which only promises more exciting developments for the future! 

Amit Kumar

Amit Kumar is a Digital Marketing Strategist in a leading organisation. A creative marketing strategist with over 8 years of experience developing digital marketing strategies and guiding business development