How A Business Twitter Account Can Grow Your Brand

Did you know there were 436.4 million users on Twitter as of January 2022? With such a huge audience on this social media site, there are virtually unlimited opportunities for businesses to advertise to potential customers.

But, how can you grow your brand with a business Twitter account?

If you haven’t been using the platform to its maximum capability, you may not be aware of some of the great marketing techniques you can use to increase your company’s brand awareness.

You’ll be glad to hear this short guide will tell you all you need to know.

Let’s dive in and learn more about establishing a business presence on Twitter.

Twitter Personalized Profile

If you have a Twitter business account, you can add your name, company logo, and an engaging header photo to grab the attention of your target audience.

It’s also possible to add your business’s opening hours and write a bio that tells customers why they should follow your Twitter account.

While it is easy to add this information, you’ll want to ensure it looks fantastic and generates interest in your business.

That’s why you may want to work with a top-class creative design agency such as which can deliver incredible results.

Quick Promote Feature

Your professional Twitter account also has a quick promote feature, allowing you to send tweets to your target audience. You can select which demographic should see your ad, set your campaign duration, and confirm your budget.

This is one of the fastest ways to get your products and services in front of the types of consumers who are most likely to make a purchase.

Custom Audiences

You can also streamline your Twitter marketing for business processes by using custom audiences. Simply upload your CRM lists and start tweeting to your current customers.

You can also use Twitter’s website tag to retarget consumers who have recently clicked on your website.


Storytelling is one of the most powerful social media marketing tactics, and your can use your Twitter business account to tell your narrative. It’s good practice to create a content calendar, and fill it with your marketing ideas.

You can then send these tweets out at regular intervals and keep your audience updated about your brand. This is an excellent way to stay in touch with consumers and remind them about your products.

Grow Your Brand With a Business Twitter Account

Using a business Twitter account in the right way can bring fantastic advantages to your company.

It’s vital to create a unique profile that stands out from the crowd, and you can pay to focus your promotions on your target Twitter audience.

You can also easily interact with customers each day. This allows you to tell stories that can help your company build stronger relationships with your customers.

Your business Twitter account could become one of your most important marketing tools!

If you’ve found this post helpful, check out more great articles in our Digital Marketing section before you go.