With over 500 million active users, many of them teens and young adults, TikTok is becoming the hottest social media app on the market.
If you’re not using TikTok in your content market strategy, you’re missing out on some major opportunities. However, TikTok marketing isn’t as simple as starting an account and posting miscellaneous content.
What are some of the biggest mistakes you need to avoid when it comes to TikTok marketing?
Read on to find out everything you need to know.
Sharing Your Killer Content Without an Audience
Even if your content is some of the best on the net, it isn’t going to do you any good without an audience. When you’re getting started on TikTok, make sure that you’re putting effort into building up a following.
Create incentives like giveaways and discount codes for new followers. Partner up with micro-influencers to get promotions on TikTok pages that already have a strong following. You can also get your following started here.
Not Taking Advantage of Cross-Platform Posting
If your business has been around for several years, you probably already post marketing content on other social media platforms. Common social media platforms for marketing include Instagram, Facebook, and Twitter. If you’ve devoted time and effort to your content on these other platforms, you probably already have an active following in those online spaces.
Don’t expect everyone to discover your TikTok presence organically! Use your other successful social media accounts to boost your TikTok views and alert your followers to your new account. While sharing a TikTok on Instagram requires a bit of work, sharing a TikTok on Twitter or Facebook can be as simple as embedding the link in a new post.
Skipping Trends and Hashtags
Why is TikTok so popular? The format of sharing short videos is a lot of fun and creates unique opportunities for innovative content. Not to mention, it’s a more communal experience than you may think.
Tons of trends and hashtags float around TikTok, attracting the attention of large and small accounts alike. Some of these trends stick around for weeks at a time while others are short-lived. That means that if you want to join in the fun, you have to stay on top of the ball.
Partaking in a trend can reveal the fun personality behind your business. Using hashtags can make it easier for interested users to discover your business and give you a follow. If you’re not hopping onto either of these techniques, you’re missing a huge opportunity to connect with more TikTokers.
Are There Flaws in Your TikTok Marketing Campaign?
TikTok has exploded in popularity since 2016 and from where we’re standing, it looks like it’ll just keep getting bigger in the coming years. If you’re looking for ways to reach a younger audience, TikTok marketing can’t be beaten. Make sure to avoid these common TikTok marketing mistakes and enjoy the success of your new business social media platform.
Looking for more spaces where business and the latest technology collide? Take a look around for more marketing tips and tricks for the digital age.