7 Reasons Why SEO Is Important for Your Website
Why is every marketing and website expert obsessed with search engine optimization (SEO) and why does it feel like you can’t go two steps in a marketing arena without bumping into someone pontificating on the benefits of SEO? To begin with, without proper SEO optimization, your customers will never find you!
That got your attention, didn’t it? If you are curious why SEO is important and what are some reasons you need to hire SEO services asap, keep reading!
1. Increases Visibility
As we mentioned earlier, without proper SEO optimization on your website, the people you wish were searching for you, will NEVER find you. You will be buried somewhere on the 10th or 15th page of Google, and you know from your own experience that going beyond the 1st page of Google searches (or maybe the second page) is unheard of.
The moment you use SEO services to improve your on-page SEO, your visibility in the Google searches will go up exponentially which means you will show up in searches more often, based on keywords curated carefully by the experts on your SEO team.
2. Improved Google Rankings
When your on-page SEO is optimized, Google’s spiders (or bots) will start rating you higher and higher. This matters why?
Because Google is the king boss of all search engines right now – no one comes even close. Google processes 3.5 billion searches every single day and that equates to 40,000 searches every second of every day!
Even an amateur at SEO would realize that if you wish to show up in front of customer eyeballs, you need to rate higher with Google first!
3. Increased Web Traffic
What do people do after they perform a search query on Google? They click on the first or second link that shows up in the results and go browse that website for what they are searching for. For example, if they were looking for dog collars, and the first web page on the results page is your page, they will be clicking on your page to find and buy dog collars!
Nowadays, there’s also position ‘0’, or the Featured Snippet, which shows up above the first ranked URL. This is usually taken from a landing page on a blog that answers the questions asked by the user and can boost your organic click-through rate greatly.
The main point of owning an online presence like a website isn’t so you have something to brag about at cocktail parties, but because you can increase the number of people landing on your sales and product pages. The more traffic you have, the more likely it is that you will turn potential leads into customers.
4. Improved Page Authority
If you haven’t heard of Page Authority (PA) before, here’s a brief synopsis of what it is. With the proliferation of hundreds of new websites every year, how are users supposed to tell what website to trust and which one to avoid?
PA helps online users do this, by rating each website in scores from 1 to 100, and the higher your PA, the more reliable, trustworthy, relevant, and high-quality your website is rated. It shows users that your website has something good to offer them and this is something that not even half-price Big Macs can beat.
5. Better On-page Customer Experience
Interestingly enough, on-page SEO improves your website’s user experience. Didn’t know it was related? It certainly is, since every time you optimize your website to be more mobile-friendly, responsive, and more, it improves customer experience, making it seamless.
It will ensure that people can see your website perfectly no matter if they are visiting from a laptop, desktop, tablet, or smartphone.
Page load speed is also another thing an SEO agency will be able to take care of and improve for your website. If SEO optimization overwhelms you or you are too busy running your business to work on it, then SEO services are the way to go.
6. Reduced Bounce Rate
Did you know that customers nowadays expect your website to load in 3 seconds or less (it’s the fast-food age after all)? If it doesn’t load as fast as that, or god forbid, takes a minute or so, forget about it! Your customers have long bounced off to find another website that services their needs better.
Use on-page SEO optimization to improve your page load speed and eliminate bounce rate.
Also, by ensuring that your web pages are optimized for the best keywords possible, you can ensure that the RIGHT customers looking for the items you sell or promote on your website show up to your site. There’s no point in having thousands of views on your web pages if 90% of them (or more) bounce off within a second or two.
7. Increased Sales and Conversion Rates
The better optimized your website is, the more likely it is that customers will stick around for a long time on your site, browsing everything available on there. Just like in grocery stores, the more time they spend on your site, the more likely it is that they will end up purchasing something.
This can result in increased sales for your business, as people will end up purchasing whatever your company sells and becoming repeat customers (especially if your product greatly serves their needs).
There’s No Doubt About Why SEO Is Important
The benefits of SEO listed above are merely the tip of the iceberg. You will notice as time goes on and Google becomes more ubiquitous, staying in its good books by proper SEO optimization will become more important.
No need anymore to doubt why SEO is important. Focus on it when doing any kind of website work or updates. Your website is nothing without it.
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