Many people underestimate how difficult it is to start a business. They think that all it takes is a good idea and a solid work ethic.
Unfortunately, half of all businesses fail within five years. After another five years, only one-third of all companies remain. So how can you ensure that your business is one that makes it to the finish line?
By understanding how to get new clients.
Today we’re going to look at exactly how you can do that.
Read on to learn more.
1. Offer Excellent Customer Support
One of the easiest ways to grow your customer base is by making sure to treat every customer with respect. It doesn’t matter whether it’s your first interaction with someone or your tenth—every interaction counts.
Besides just being something that all business owners should do, providing good customer support is also a great way to attract new clients or customers.
A happy customer is likely to tell people they know about their positive experience. On the other hand, a lackluster or negative experience won’t win you any new business. On the contrary, it may cause you to lose clients.
2. Create a Referral Program
Rewards are a great way to motivate people to do business with you. Creating a referral program can, therefore, encourage your current customers to reach out to people they know to get whatever special deal you’re offering.
Whether it’s a month of free service or discounted rates, people respond well to incentives. Spend some time thinking of what will help motivate your current client base the most.
Of course, the problem with a referral program is that you need an existing group of customers or clients for it to work. For businesses just starting out, it might not be that effective.
3. Update Your Website
Take a moment to think about how your current business website looks. Are you proud of it? Do you feel that it advertises your business in an attractive and appealing way?
If not, it’s time to update it.
When people stumble across outdated-looking websites, they’re not likely to want to do business with the companies that run them. You don’t need the sleekest or most modern-looking site, but you do want something effective and aesthetically pleasing.
Website design is an art, and it can take a lot of time to get good at it. If you don’t feel comfortable trying to do that, consider working with a professional web designer for help.
4. Take Advantage of Social Media
If you’re not taking advantage of social media, then you’re missing out on one of the easiest ways to show off your business to the world.
LinkedIn is the traditional place for business professionals to contact one another, but it’s far from the only one. Depending on what sort of a business you have, Instagram, Twitter, Facebook, and even TikTok are all options worth exploring.
Spend some time crafting a social media plan that will help your company take off. As is the case with web design, if you’re not an expert, don’t be afraid to get some help from somebody that is.
5. Offer a Newsletter
More and more companies and individuals are using newsletters these days, and for good reason. Besides allowing you to connect with your current customer base, they also allow you to expand it.
A free newsletter allows you to provide valuable information to potential clients. It helps show people that you’re serious about the industry you operate in and that you have the knowledge necessary to talk about it.
Just make sure that the newsletter you craft is valuable to your readers. Otherwise, it won’t do you much good and will probably end up inside their email trash bin!
6. Talk With Friends and Family
For the most part, business should stay separate from your personal life. However, there are times when turning to family and friends can be valuable.
Try talking to the people close to you. Tell them that you’re looking for new clients and hear what they have to say. Depending on the person, they might have some valuable suggestions or even direct connections that they can share with you.
Some friends or family members might even recommend cold calling a certain business. If they do that, click here for help: https://saleshive.com/writing-a-great-b2b-cold-calling-script/.
7. Get Clients Through Personal Activities
Family and friends are great, but don’t limit your new client search to them. There’s a good chance you have a ton of other connections in your personal life that you don’t even realize.
From reaching out to someone you exercise with to your neighbor who lives in the same apartment building as you, there’s no shortage of connections for the creative.
You can also subtly advertise your business when doing certain activities. Maybe that means wearing your company’s shirt to the gym or your kid’s soccer game. The more people that stumble across your business, the better.
Understand How to Get New Clients
Whether you’re thinking about launching a business or are looking to strengthen the one you have, getting clients is always something that should be at the back of your mind.
Use this guide to help you understand how to get new clients. By following the tips mentioned, you’ll be able to expand your client base and grow your business.
Do you now have a better idea of how to get clients for a new business? If you do, make sure to check out some of our other posts for more helpful guides and tips.