There are around 31 million small businesses in the U.S, which shows you must cut through the noise.
Advertising a business is the key to driving sales, raising awareness of your brand, and engaging with new customers. Perhaps you’ve noticed little results with your current marketing efforts and you’re looking for inspiration.
Sounds familiar? Don’t worry, you’ve come to the right place. Here are five tips to know.
1. Always Carry Business Cards
One of the most effective ways to advertise is carrying business cards. Although it sounds old school, these let you quickly exchange information while you look professional.
Plus, you never know when you’ll meet a big client, so work with a graphic designer to produce eye-catching cards business cards for you.
2. Create a Customer Loyalty Program
Not sure how to advertise your business? Then, create a customer loyalty program to encourage repeat customers.
For instance, if you run a coffee shop, hand out stamp cards so when a customer has made five purchases, they get a free latte. You should also create a referral program where your loyal customers get a 10% discount when their friend makes their first purchase.
3. Use Billboards
Billboard advertising is one of the most popular methods for businesses. Make sure the design reflects your brand’s identity and use concise copy to capture the viewer’s attention.
If you’re worried about static advertising, then use car billboards as they’re more effective at reaching larger audiences.
4. Offer Giveaways
Out of all the types of advertising, hosting giveaways has soared in popularity because they’re easy and effective. You must have a decent following on social media so you can reward customers for following you.
For a prospect to win, ask your audience to tag three of their friends in the post and follow you. Then, pick a winner at random and reward them with a freebie or a discount on their next purchase. Not only will customers appreciate the love, but it’s a surefire way to grow your account, making it a win-win situation.
5. Create a Google My Business Account
Small business owners interested in advertising tips should create a Google My Business account. This is what appears when a prospect is in the area, checking out Google Maps.
To make this effective, fill out every field required, including your opening hours, what products you sell, and your contact details. Once completed, you can even publish posts onto your Google listing so prospects know the latest about your business, useful if you have any current promotions.
Learn These Tips for Advertising a Business
Hopefully, you’ll use these tips for advertising a business and drive sales.
Make sure you always carry business cards, invest in car billboards, and create a customer loyalty program to encourage repeat customers. And, to further your reach, you mustn’t forget to create a Google My Business account to reach a wider audience. Good luck!
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