4 Psychological Marketing Tactics: How Can You Influence Consumer Behavior?

From Facebook ads to TV commercials, marketers bombard consumers with things to sell. They might not be scientists, but they have understood the art of using psychology against their customers. Using vulnerabilities and different propaganda styles, they can mind control and compel their customers to pay for their products.

Mind control is no longer about magic, ancient secrets or Professor X’s powers. It has been transformed into reality through tangible tactics based on psychology and marketing. The core of successful marketing campaigns from digital marketing Dubai agencies is understanding how and why people act in a certain way.

Once you have mastered the art of understanding people, you can craft content that can alter their perspectives. However, it is an uphill battle to achieve the metrics you have set for yourself. Curious about the power of psychological marketing tactics? We have embarked on the journey of listing down the most effective strategies that will help your new start-up win over the audience:

Loss Aversion Marketing

People don’t like losing something they already have. The fear makes them hang on to something rather than invest their time and money in something new. This is called loss aversion.

Therefore, some companies like Hulu or Netflix offer their customers their premium services for free for a short duration. Over time, customers become hooked. As the days draw closer to the end of the free trial, they become anxious to leave the platform. Consequently, the anxiety causes them to take out their credit cards and become a permanent member.

In addition, use emotional language to notify the customer about what they might lose as the deadline approaches near.

The power of FOMO

One psychological trick that drives early sign-ups is the Fear Of Missing Out (FOMO). Customers do not want to be absent from the rewarding experiences that they see others enjoy. This social pressure creates subconscious anxiety that makes them join in the trend.

The nature of people is tribal. When a peer purchases a product or service and validates its worth, the customers believe them. They trust that their peers will not suggest something that is not beneficial for their group.

As a marketer, the first step you must take is to identify the lower hanging fruit. They are the segment of customers who want to be early adopters. Then, use highly-targeted media content such as ‘invite only’ and ‘member-get-member’ tactics to gain their attention.

People desire a sense of belonging and ownership. Hence, asking for their opinion or inviting them to an event can build a strong relationship.

The Framing Effect

People visit your website with a predetermined notion. If you can influence those notions, you have the potential of generating sales and improving your website design and content.

The idea is the same whether you call it ‘priming’ or ‘framing’: position your product in such a way that clients are more responsive to your pitch.

This is why you’ll find “8 out of 10 dentists suggest” instead of “2 out of 10 dentists don’t recommend.” Marketers are working to create that framing effect since it directly impacts how a customer views that thing.

The problematic element is determining which frame to employ with your consumers. If they’ve heard of your product, explain why it’s the greatest one for them. If they aren’t conscious that they have an issue, but they suspect something is wrong, assist them in determining what it is and offer your product as a solution.

Clustering

Clustering is the process of arranging an identical piece of knowledge together so customers can make the best decision.

When your brain accesses your long-term memory to recall anything, it searches for all similar instances. This is thought to occur because it is a more efficient way of storing things. You wouldn’t keep your wrenches on different shelves; you’d keep them together so you can locate the right size while going through the entire collection.

You can use this psychological trick in marketing as well. For instance, you can put features or benefits together on your landing pages and similar pieces of information under the same sections. Also, bulleted lists is a more simple way to do it.

Let The Mind Controlling Game Begin!

Use human psychology to your advantage in marketing! In the era of digitalization, you can incorporate such psychological tricks into social media marketing strategies and generate leads. Some brainstorming sessions will have the most fantastic marketing ideas up your sleeves.

Amit Kumar

Amit Kumar is a Digital Marketing Strategist in a leading organisation. A creative marketing strategist with over 8 years of experience developing digital marketing strategies and guiding business development