Around 18% of small businesses say they will never invest in SEO, preferring to stick only to social media and targeted ads. But those businesses are missing out on the long-term gains of organic content marketing.
And there is no need to do it all yourself. There are plenty of fantastic content marketing agencies out there that can take care of your entire digital marketing plan. All you have to do is keep up with the new clients or customers their content will bring and follow the best marketing tips to grow your hosting website.
Still not convinced hiring an agency will help your business growth? Here are some of the top ways they can help to change your mind.
1. Create a Strategic Content Plan for You
Have you ever tried to create content for your business yourself? Most small business owners can keep it up for a week, but then they run out of ideas and lose momentum. And their email list, blog, and several business social media accounts start gathering dust in a dark corner of the internet.
Content marketing agencies will create a content business strategy across all your platforms for you. They will plan weeks if not months in advance. And better yet, they will actually create the content!
Consistent and quality content will help build your brand’s trust and cement its expertise with your customers. It will also help build your brand awareness to seem more professional and organized.
2. Provide Skilled Content Specialists
Do you know a little about search engine optimization? That’s great if you do! And are you also an expert in content writing, web design, and every social media platform?
It’s unlikely. Content marketing agencies like https://www.contentbacon.com/ have experts in:
- Email marketing
- Web design
- Content writing
- Editing and proofreading
- SEO specialists
- Social media management
- Pay per click ads
When you hire an agency, you gain the expertise of several content professionals who are all excellent in their specific field. You could not hope to achieve the same level of success by DIYing your content.
3. Save You Time and Money
Content marketing agencies do not only have many skills, but they also have experience. They will work with other, similar small businesses and will have plenty of tried-and-tested formulas they can use on your business.
This will save time and bring you that all-important organic online traffic sooner.
Because they will be able to work quicker, hiring content marketing agencies could save you money as well. They will use an arsenal of high-quality, paid tools and will split the cost of these across clients. If you used the same tools, the cost would be more substantial to you.
Plus, if you think about all the extra customers they will bring, the content agency will pay for themselves after a few months!
Content Marketing Agencies Have a Lot To Offer
In today’s digital world, you cannot afford to have a weak online presence. And unless you want to retrain as a content marketing one-person band, hiring content marketing agencies is the best route.
Give them two months and you will see exactly how they can help you find more customers and allow your business to grow.
If you want to learn more ways to grow your business, browse our website for tons of tips and tricks!