Now that you’ve written your book, it’s time to start marketing it! But you don’t want to spend a fortune on marketing, right? Here are 10 tips to help you with your book marketing without spending a lot of money:
1. Create a social media profile for your book.
Make sure your book has its own social media profile, complete with cover art and a link to purchase the book. Use this profile to regularly post updates and snippets from the book, as well as share reviews and testimonials.
2. Get involved in online book communities.
There are tons of online book communities out there, so find the ones that fit your genre or target audience and get involved. Share your book’s social media profile and website link, and participate in discussions to help get your book’s name out there.
3. Submit your book for online reviews.
There are many websites and blogs that accept submissions for book reviews. Do some research to find the ones that are most likely to review your type of book, and submit a request. Be sure to follow up after a review is posted to thank the reviewer and share the link.
4. Offer freebies and bonuses.
Who doesn’t love free stuff? Offer potential readers some incentive to check out your book by giving away freebies like e-books, short stories, or even physical swag. You can also create bonus content, like behind-the-scenes looks or deleted scenes, to entice people to buy your book.
5. Participate in blog tours and author interviews.
Blog tours and author interviews are a great way to reach new readers and promote your book. Search for opportunities that fit your book’s genre or target audience, and then reach out to the organizers. Be prepared with a pitch for why your book would be a good fit and some ideas for what you could contribute to the tour or interview.
People love winning stuff, so hold a contest or giveaway related to your book. You could give away a free copy of the book, an Amazon gift card, or even something related to the book’s subject matter. Just be sure to promote the contest or giveaway far and wide to reach the largest audience possible.
7. Give presentations or readings.
If you’re comfortable with public speaking, consider giving a presentation or reading from your book at local libraries, bookstores, schools, or community events. This is a great way to connect with potential readers and get your book’s name out there.
8. Speak at conferences or conventions.
Conferences and conventions can be a great way to promote your book, especially if you’re able to land a speaking gig. Attend events that are relevant to your book’s subject matter and network with other attendees. You never know who you might meet or what opportunities might arise.
9. Get involved with local book clubs.
If you’re not a member of a book club, now is the time to join one! Book clubs are a great way to connect with other readers and promote your book. Many clubs will allow you to lead a discussion or even give a presentation about your book. Check out online resources like Meetup.com to find book clubs in your area. You can also hire fantasy book cover designers from reedsy.
10. Sponsor a local event.
Many community events are always looking for sponsors, so consider partnering with a local event that aligns with your book’s subject matter. This is a great way to get your book’s name and information in front of a large group of people.
Marketing your book doesn’t have to be expensive or time-consuming. With a little creativity and effort, you can promote your book without spending a fortune. Try some of these ideas to get started, and see what works best for you and your book.